The quality of your website content is a major factor in the amount of traffic your website will get and the number of sales you can potentially make. Furthermore, the higher the quality of the website, the more users will trust the site. A lot of users generally trust a high-quality website because they will think that if the website is good then the products/ service will also be good. Let me ask you this, would you do your online banking on a low-quality site? I wouldn’t! You never know how safe it is.
Good quality isn’t just the way it looks, it also needs to be easy to navigate around so the user can find what they want efficiently. Look at the image here, this is an example of a website that is cluttered and difficult to navigate. This is very typical of a website for a smaller business, from an era where web stores were expensive and difficult to set-up.