When creating your website, you need to make sure it is easy to navigate through and it’s efficient for the customer to find what they want.
Consider the user experience (UX) before building your website. This will help you understand the typical journey that a consumer will take and how you can create the best Information Architecture (IA) that makes it easy for consumers and encourages sales to increase. This should also be reflected by the website sitemap – if the sitemap is easy to understand, it is a good sign that the website is easy to navigate.
A sitemap shouldn’t be complex but can include all of the information that you need in it.