#9 – Limit Your Information Requirements

Due to many technological advancements, we have amazing pieces of hardware and software that make our life easier. It can also make it easier for people fraud others to get personal information and abuse it. So nowadays, people are very cautious when e-commerce websites increase the amount of information they want.

You need to build trust, credibility and reassurance when asking information from a consumer. To do this, you need to ‘Keep it Simple’ with the information needed, like you don’t need to know what their dog’s name is called for no reason. Having it basic also means there is less data for you to juggle with. On an E-COMMERCE TIMES Article , they highly recommend a balance between Security and the Customer Experience. 35% of consumers would purchase more online if there were fewer security hurdles and 25% of participants in an Experian Survey said they abandoned a transaction because the business required too much information from them. With the likes of Facebook breaching data, you want consumers to feel like that business doesn’t know too much about them and their data is safe.